Fill this in as you would brief a very good researcher joining your team. Medusa captures your commercial judgement and uses it to propose your first Head. Only the questions marked * are required — the rest make your Head sharper.
Medusa won't invent your market knowledge. It turns what you tell it into criteria, exclusions, evidence priorities and ranking logic — then shows the proposed Head back to you. Your Head costs £19.99 once and its configuration remains yours permanently. Medusa then tests it with 5 calibration Coins on us; you remove poor matches, and nothing goes live until you approve the refined Head.